Contents 
List of Illustrations 
Acknowledgements 
viii 
{ ist of Contributors 
[ntroduction: Space, Time and Value in Consuming Cultures 
John Brewer and Frank Trentmann 
The Modern Genealogy of the Consumer: Meanings, identities 
and Political Synapses 
Frank Trentmann 
Brand Management and the Productivity of Consumption 
Adam Arvidsson 
On the Movement of Porcelains: Rethinking the Birth of 
Consumer Society as Interactions of Exchange Networks, 
1600-1750 
Robert Batchelor 
R 
Consumer Culture and Extractive Industry on the Margins of 
the World System 
Richard Wilk 
‘Flowers of Paradise’ or ‘Polluting the Nation’? Contested 
Narratives of Khat Consumption 
David M. Anderson and Neil Carrier 
Chewing Gum: Mass Consumption and the ‘Shadow-lands” of 
the Yucatan 
Michael R. Redclift 
23 
3 
O17